Hong Wo Lok Health Club 康和樂 (logo design and brand identity)

Skills: branding & visual identity
客戶是一所中醫身心療會所,設計概念以現代新中式元素呈現,商標設計構思成山峰和雲霧,形成身於寧靜致遠意境,富有心寧修復感。
商標由英文HONG 的字首H 作架構形成,把圓和H結合,H 的特徵橫線作框架上下分擱,反白蝕入而成,中性金土色帶出優雅及穩重感。
形象識別運用幾何及有機形狀,表達中醫五行概念,扣入水墨質感帶出中華文化訊息,此手法發展至小冊子及產品上,一套小冊紙分配顯示不同環境及物件,並利用水墨畫插圖效果作整體連貫,使顧客清楚分辨。
康和樂 - Hong Wo Lok Health Club LOGO DESIGN VISUAL IDENTITY DESIGN

康和樂 – Hong Wo Lok Health Club LOGO DESIGN VISUAL IDENTITY DESIGN

康和樂 - Hong Wo Lok Health Club LOGO DESIGN VISUAL IDENTITY DESIGN

康和樂 - Hong Wo Lok Health Club LOGO DESIGN VISUAL IDENTITY DESIGN

康和樂 - Hong Wo Lok Health Club LOGO DESIGN VISUAL IDENTITY DESIGN

康和樂 - Hong Wo Lok Health Club LOGO DESIGN VISUAL IDENTITY DESIGN

康和樂 - Hong Wo Lok Health Club LOGO DESIGN VISUAL IDENTITY DESIGN

康和樂 - Hong Wo Lok Health Club LOGO DESIGN VISUAL IDENTITY DESIGN

康和樂 – Hong Wo Lok Health Club LOGO DESIGN VISUAL IDENTITY DESIGN